The increase in world demographics, combined with the development of modern economy has lead, amongst other things, to a gradual increase in the demand for potable water. In 2004, approximately one billion people suffered from lack of water, and that estimate is expected to grow to approximately three billion people by 2015. Due to the increasing water shortage, the water industries market is developing significantly. This market is now estimated at $400 billion, and has an average growth rate of 7-8% per year. The ability to increase the supply of adequate quality water for various end users is extremely important not only in responding to immediate needs. Developing advanced water technologies and advanced industry in the field is also extremely important in helping to protect the environment and dealing with a wide range of threats. Most of the research institutions in Israel are focused on the water scarcity in the region and invest wide efforts in Hydrology and Water Engineering, both leveraging available quantities and water quality. Since more than half a century the Israeli Academies are devoting much of their efforts to the R&D in the Water arena. As a result, many innovations have been achieved and consequently many inventions and later products have been developed. However, most of the innovations associated with the water arena, although practical and effective, have not yet been materialized into commercial products. What delays technology transfer from the academia into a new company: why and how can it be improved? • The R&D In the Water Arena encompass many basic disciplines (e.g. Hydrochemistry, Hydrology, Geology, Physics, Chemical & Water & Environmental Engineering and Environmental Microbiology) which imposes obstacles on the inventors and developers in the integration of all relevant of wide-range parameters into a pilot-scale Alfa model. • On the other and, it poses difficulties for the entrepreneurs: they cannot really integrate and assess the potential of these innovations which are composed of complex multi-disciplines parametrs. • In most of the Western Academies the faculties are not expected to leverage their innovations into a commercial product and this goal is not in their tasks. Actually, most universities provide very slim incentives to faculty to leverage their innovations and novelties. Those academic institutions, mainly in Engineering's colleges, do have the intention and the inspiration to leverage their innovation, lack in the basic facilities, such as R&D laboratories, mainly pilot scale laboratories for creating and developing Alfa models. • In addition, the common scientific foundations exclude the R&D (applied development) from their agenda and therefore, they don't intend to finance applied research projects. • In most cases, entrepreneurs and even bigger environmental companies do not have the capability to assess the potential of the elaborated innovations, unless, they can explore and investigate a prototype or an Alfa Model. As a result, we miss a solid bridge between the Academia and the entrepreneurship sector. What should be done in order to bridge over the gap? A special entity or platform such as a “Pilot Scale Laboratory” has to be established to provide necessary parameters that bridge between the Water Industry and the Academy. The platform should: • Be the venue where entrepreneurs and inventors can meet. • Provide the resources to explore innovation with potential to become a practical product. • Grant the groundwork and technical assistance to establish prototypes and Alfa models. • Evaluate practical feasibility to up-grade the prototype into a product based on every industrial parameter.